Marketing Research

During an upper-level advertising course at Washburn University, we were asked to create an advertising plan for one client. We met with the client at the beginning of the semester and had three months to create a well thought-out advertising campaign.

The Client

Washburn's Frist Generation Mentorship Program is a program that the school offers to students who are the first to graduate in their family. The program means to match students with a mentor in the Topeka community and have them help those students acclimate into Washburn.

Campaign

Though the program had been around for a few years, it didn't have many students lining up to join. We quickly realized that they needed a brand and better advertising. We changed the name to be more inclusive of all students. We started to create their brand and marketing pieces after that—the program needed to get the word out if they wanted more incoming students to join.

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